“Originally published at blog.ed2go.com on 24th September 2020 .”
Starting a Digital Marketing Career
Among the many business impacts that came from the COVID-19 pandemic, none may be more profound than the increase in digital commerce and the need for digital marketing.
Organizations of all types have become more reliant on digital marketing to drive revenue through their website and social channels. Digital marketing experts at the US Small Business Administration expect the trend toward digitization in marketing to carry beyond COVID-19 and into the foreseeable future.
While this disrupts traditional marketing, it creates a huge opportunity for digital marketers with the right skills or the right training.
Skills for Digital Marketing Strategy
Like all sophisticated business processes, digital marketing involves a wide array of skills that range from technology to analytics to communication and persuasion. Every great digital marketing campaign blends knowledge and intuition to create a great customer experience.
It all begins in the domain of digital marketing strategy, where strategists envision, design, implement and track campaigns. They use social messaging, advertising, promotion platforms and engagement triggers to build an online audience and customer base.
The tools and services digital marketing strategists may offer their employers or clients include:
Search Engine Optimization (SEO)
Companies and organizations seek to place their listings at the top of search results for Google and other search engines. Professionals who can produce high search rankings for relevant search terms are highly valued in the marketplace.
Pay Per Click (PPC) Advertising
Strategists evaluate online platforms such as Google, Facebook and PPC networks to determine the best return on their company’s or client’s advertising investment.
Creating valuable written, video and audio content that engages an online audience and brings them into a company’s sales “funnel.” There, they use content to build credibility that ultimately results in customer conversion and a new relationship.
A set of practices that determines the scope, budget and effectiveness of digital marketing campaigns. Skilled digital marketing strategists can develop and deploy high-quality campaigns, then adjust them to optimize results in real-time.
These processes and practices merge to form an organization’s digital marketing strategy.
Digital Marketing Career Outlook
Digital marketing expert Adam Enfroy expects the changing economy to create as many as 150,000 new digital marketing jobs as 2020 closes. He also notes that there is a shortage of talent to fill these jobs. Enfroy further notes that many of these jobs do not require the time or expense of a full degree program.
According to Glassdoor.com, digital marketing professionals are well-compensated for their knowledge and performance. The site estimates that entry-level digital marketers earn approximately $54,902 per year.
With solid training in digital marketing, you can launch a great career in digital marketing. And the post-pandemic environment may be exactly the time to get started.
Digital Marketing Training
Online education is a great way to gain confidence in your digital marketing skills. A strong digital marketing strategy course will provide you with the knowledge and hands-on skills that show clients your expertise.
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